comparison
Indeed PPC vs unlimited posts: when pay-per-click stops making sense
At £1.50–£3 per click, sponsored Indeed campaigns add up fast. Compare the economics for SMEs hiring year-round.
Indeed's model works for employers with strong employer brand and high conversion on apply. For most UK SMEs, PPC becomes a treadmill: pay for clicks, fight ghost applicants, repeat.
A Growth plan at flat monthly fee with unlimited posts flips the incentive. You're not penalised for posting another role when a project expands — common in trades and healthcare.
Indeed still delivers volume. The smart approach: organic listings via Google Jobs syndication plus targeted alerts, and reserve PPC for hard-to-fill single roles.
Track cost per hire, not cost per click. Agency fees and PPC often hide the true number until after you've signed.