comparison
Unlimited posts vs pay-per-click: when flat fee wins
Sponsored clicks add up fast for year-round hiring. Here’s when a flat monthly plan with unlimited posts makes more sense for UK SMEs.
Pay-per-click can work when you have a strong employer brand and high apply conversion. For most UK SMEs hiring year-round, click costs become a treadmill — especially on competitive roles.
A Growth plan at a flat monthly fee with unlimited posts flips the incentive. You're not penalised for posting another role when a project expands — common in trades and healthcare.
The smart stack: organic reach via Google Jobs syndication plus targeted alerts on Recruitment Site, and reserve paid boosts for hard-to-fill single roles.
Track cost per hire, not cost per click. Placement fees and sponsored campaigns often hide the true number until after you've signed.