Area Sales Specialist (Business Finance Specialist) - Cards (Ludhiana)

About the role

<div class="content-intro"><h3><strong>A</strong><strong>BOUT TIDE</strong></h3> <p>At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.</p> <p>Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.</p> <p>Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.</p> <p><strong>Tide facts:</strong></p> <ul> <li>Tide is available for UK, Indian, German and French SMEs</li> <li>Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly</li> <li>Over $300 million raised in funding</li> <li>Over 2,800 Tideans globally</li> <li>Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026</li> <li>We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg</li> </ul></div><p> </p> <div> <h3><span style="font-size: small;">ABOUT THE ROLE</span></h3> <ul> <li>Hire and closely manage the DST/FOS team in the assigned market, including training, performance tracking, and providing on-ground support to ensure effective execution.</li> <li>Identify and engage with SMEs, corporates, restaurants, salons, hotels, and other relevant retail outlets in the specific region to pitch and close partnerships for Tide Card distribution.</li> <li>Take full ownership of the acquisition pipeline by managing both active and prospective leads, ensuring timely follow-ups and conversions.</li> <li>Collaborate with internal stakeholders to ensure smooth onboarding of new partners across restaurant, salon, retail, and hospitality segments.</li> <li>Provide ongoing support and training to onboarded partners, equipping them with product knowledge and relevant business opportunities for success.</li> <li>Coordinate the monthly rollout of partner activation campaigns and app-based marketing initiatives in collaboration with internal teams.</li> <li>Act as the primary point of contact for partners, handling operational and technical queries and escalating to internal teams for timely resolution.</li> <li>Explore and implement new growth opportunities by deepening engagement with existing and potential partners.</li> <li>Monitor the competitive landscape and evolving partner trends to refine strategies and maintain strong market positioning.</li> </ul> <p> </p> <h3><span style="font-size: small;">WHAT WE ARE LOOKING FOR</span></h3> <p> </p> <ul> <li>5–7 years of total work experience with at least 3+ years managing FOS/Card sales teams, preferably in fintech or prepaid card sales.</li> <li>Skilled in hiring, training, and scaling field sales teams from scratch with a deep understanding of on-ground execution.</li> <li>Comfortable working in a fast-paced startup environment and capable of identifying innovative use cases for Tide Card adoption.</li> <li>Strong ownership mindset